Career Expo Student Marketing Lead

This entry-level student marketing position offers an opportunity to develop hands-on experience in marketing strategies, content creation, and campaign management in support of the annual Eastern Oregon Career Expo. The role involves social media management, promotional material development, and collaboration with various stakeholders to effectively market the event. Students who are creative, detail-oriented, and interested in building their marketing skills will find this position rewarding.

Supervisors Name & Title	Shawna Elsberry, Director of the Career Services
Student Job Title	Student Marketing Lead
Department	Career Services Department
Position Funding	Federal Work Study-funded position
Number of Student Positions	Multiple
Job Category	Student employee
Wage & Job Level	$14.70; Level 3
Job Location	On-campus, in-person
Job Duration	Academic Year, not expected to work during enrollment breaks.
Type of work schedule	Flexible schedule – agreed upon Monday – Friday; between school hours (8-4pm).
Estimated numbers of hours per week	2-10 hours per week; increased hours January-April.
Experiential Learning:	Students in this position will apply marketing principles in a real-world setting by developing promotional strategies, engaging with target audiences, and managing event-related marketing initiatives. They will gain experience in content creation, social media engagement, and branding while also learning how to analyze marketing effectiveness. Through collaboration with faculty, staff, and external partners, students will develop essential communication and problem-solving skills.
Professional Development:	This position provides hands-on training in Canva and social media platforms such as Instagram. Students will also participate in career exploration activities through Career Services, attend the EO Career Expo Career-Ready & Work-Search Clinics on the first Wednesday in April, and receive resume reviews from Career Services and WorkSource Oregon.
Summary of Job Duties/Responsibilities/Essential Functions:	– Formulate the value proposition of EOU students attending the career expo event. – Create and implement a communication plan for students, staff, and faculty. – Collaborate with the Eastern Oregon Workforce Board contact for community event promotion. – Develop engaging content and images for social media platforms, print media, and student/staff news platforms. – Effectively distribute printed promotional materials. – Collaborate with other campus departments to cross-promote the career expo and connected activities. – Create and maintain records of marketing and promotions implemented for the career expo.
Minimum Qualifications:	– Currently enrolled at EOU with at least 6 credits (undergraduate) or 9 credits (graduate). – In good academic standing (GPA 2.0 or higher). – Pass a background check pending employment offer. – Desire to learn and excel at event planning and marketing in a team-oriented environment. – Foundational base knowledge of marketing principles and practices through completed coursework and/or experience. – Familiarity with Canva – Familiarity with social media platforms
Preferred Qualifications:	– Experience with event promotion. – Experience with social media posting for marketing purposes. – Marketing and/or Communications major
Desired Knowledge, Skills & Abilities:	– Ability to develop storytelling and storyselling through social media engagement, digital media, and print media. – Aspiration to develop the knowledge and skills involved in creating unique marketing campaigns and visuals. – Skill of networking, engaging audiences, and building connections through marketing campaigns. – Learning agility demonstrated by the willingness to learn new tools, trends, and marketing strategies.
Required Application Material:	Intro/Cover Letter addressing your interest and how you meet the minimum and/or preferred qualifications.
Send Application Materials To:	Shawna Elsberry; selsberry@eou.edu
Job Opening Date:	02/04/2025
Job Closing Date:	Open Until Filled
First Day of Application Review:	02/24/2025
Estimated Start Date:	03/03/2025
Special Message	Eastern Oregon University is an EEO Employer and welcome applications from women, members of historically underrepresented minority groups, US Veterans, and persons with disabilities. EOU is committed to providing equal opportunity in its recruitment, admissions, educational programs, activities and employment without illegal discrimination on the basis of age, color, disability, national origin, race, marital status, religion, sex, sexual orientation, gender identity, gender expression or any status as protected by state or federal law.
Position Description (PDF)