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in the College of Business
When you complete a degree in marketing you open yourself up to a variety of career choices. Every business and every individual ‘markets.’ Businesses market their products and services. Individuals market themselves as politicians, or as a job seeker when they interview for a job. A degree in marketing not only helps you learn the field of marketing, it helps you to better understand your role as a consumer.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” –Bryan Eisenberg, speaker and online marketing pioneer
“Our jobs as marketers are to understand how the customer wants to buy
and help them to do so.”
Our BS/BA in marketing degree will not only provide students with a solid business and marketing specific foundation, but also research and presentation skills through learn-by-doing experiential opportunities in marketing. The skills learned are immediately applicable and include emerging digital, interactive, and mobile technologies; web and data analytics; project management; interdisciplinary integrated marketing communications; creativity and innovation. Students will also develop important communication and teamwork skills.
Already in a major other than Marketing or Business Administration? Consider the Marketing Minor
Our minor in marketing provides you with a broad exposure to marketing concepts, methods and skills designed for you to apply marketing practices successfully to your chosen major.
The Marketing degree at EOU emphasizes hands-on learning to prepare you for your career. You’ll gain business, marketing, and technology skills through practical experiences rather than just theory. Classes are led by professors with professional marketing backgrounds who share their expertise, along with guest speakers. The program also connects you with real-world projects through courses, The Agency, and The National Millennial/GenZ student clubs. By graduation, you’ll have a professional portfolio showcasing your EOU experience to employers.
Learning Outcomes
Wherever you want to go, the EOU Marketing degree equips you with essential business skills and marketing expertise. From building a personal brand to creating a TV commercial, courses focus on honing your communication and presentation abilities for success in any career. You’ll also develop research, analysis, and problem-solving skills to support better decision-making in any field.
Potential Careers
Dr. Shari CarpenterEmail: scarpent@eou.eduPhone: (541) 962-3616
The EOU NMC/GenZ Club’s vision is to create a dialogue that effectively changes the conversation about the millennial generation. We want to raise the standard of millennial thought and challenge the misconceptions created by the generation gap.
Our mission is to create an environment for the free exchange of ideas by providing a platform that intelligently communicates millennial thought.
Our approach is to actively engage the voices of the millennial generation via roundtable discussions and Think Tank conversations with key influencers in government, business and in the communities where we live and work.
Join the EOU NMC/GenZ Club in making a difference in the conversation. Be a part of a club that talks with executives from all over the globe. Your voice can help to influence a better understanding of the value of millennial generation.
Grow your connections. Grow your experiences. Get inspired and help change the conversation.
The Agency is a club that students can join to gain practical experience in marketing. Students will work on projects that give them real-life experiences that can be added to their resumes. Students choose positions in the agency that align with their career goals. The Agency functions similar to a marketing agency, working with and completing projects with businesses.
The club is led by Dr. Shari Carpenter, Ph.D., MBA. With over 30 years of business experience focusing on marketing, including having owned a successful marketing agency, she guides students to create and implement successful marketing campaigns.